The easiest and most effective way to bring products to life is to show them to your customers. But when it’s not always practical to send a physical sample or visit site, using imagery is the next best thing. That’s why we’ve recently created a new marketing assets library, where you can quickly access a range of images and documents to help bring Ecotile to life for your customers and prospects.
Hosted in SharePoint, we’ve included lots of product imagery and popular application shots, grouped by industry. We’ve also included documents and product specifications too. To access this portal, simply email ecotile@ecotileflooring.com and we’ll send you log-in details so you can grab all the marketing assets you need.
A picture is (still) worth a thousand words
We’ve always found application shots to be the most beneficial in helping prospective customers visualise how their environment or situation could look with the addition of Ecotile. Try matching relevancy to the images too, as prospective customers seeing the product in use in as similar setting or industry to their requirement as possible, really is worth a thousand words, as the old saying goes.
For those instances where you may come up against cheaper, imported sub-quality floor tiles, the technical documents are a surefire way to explain to your customers that Ecotile products are fully UK-compliant. They have British Standards for fire retardancy, they’ve undergone slip tests, our Bedfordshire factory is ISO certified – and you can quickly show customers the relevant proof so they’re in no doubt they’re getting British-made quality when they buy Ecotile from you.
Images help with views and clicks
All the images are there for you to use to refresh or add to your website, use on your social media channels, and with prospective customers. Perfect to help try to create new opportunities and increase awareness of interlocking floor tiles.
Bringing the product to life not only helps convert customers and increase their understanding; using images also helps your website's findability on search engines too. Adding more images to your website, when combined with accurate labels will benefit indexing and help deliver a higher search engine ranking. Adding clear descriptions and relevant keywords will also increase the chances of your website being found by more enquirers looking for interlocking flooring.
To leverage Ecotile images and documentation so you can generate more leads and increase your chances of conversion, request your log-in details via ecotile@ecotileflooring.com
We'd love to hear about any marketing support or resources you need and answer any questions you may have in the comments.
We're planning on adding more helpful resources to the asset portal.
So, let us know if you have any topic ideas or suggestions using the comments box below.