The number of manufacturing businesses with live flooring projects was a real positive to take from the Farnborough based show. With interest in both ESD and industrial floor tiles, the end users who visited the Ecotile stand were very positive about their business growth, leading to planned expansion or refurbishment of their premises.
Exhibiting at industry events always carries the fear of low visitor numbers and wasted resources, with the potential of sales colleagues left kicking their heels on expensive square metres of shell scheme space. But from our 3 days at the Southern Manufacturing and Electronics show in early February, we were left buoyed by the volume of visitors to the show and to the Ecotile stand. A constant stream of visitors, from different sub-sectors, wanting to know more about Ecotile and how it could work for them. Needs varied; some were about to repaint their factory floor, and others moving into new, additional premises and seeing interlocking floor tiles as a way to protect their new investment.
Not only that, over 80% of those we spoke to on the Ecotile stand had specific projects in mind for their premises' flooring. This bodes well for future projects and ultimately sales opportunities for both Ecotile and our trade partners.
It was great to see some of our partners exhibiting in Farnborough too, with Ecotile flooring on their stand also looking impressive and creating positive conversations.
Increase client sales by increasing awareness of industrial floor tiles
Some visitors had not seen industrial floor tiles before (a nicely constructed pile of coloured tiles on the stand helping to attract the eye and stimulate interest!). Others knew of them but hadn’t made the connection of using them instead of repainting their floors. (The ability to minimise disruption and use the flooring straight away was as well received as always). It was interesting but unsurprising that the ‘repainting floors conversation’ was usually accompanied by raised eyebrows, rolling of the eyes, and the general mannerisms of someone not relishing the prospect. Especially having just seen an alternative to solve their needs in the longer term.
Tiles are easy to lay, we know this. But the longevity of floor tiles for businesses shouldn’t be underestimated. People often like an easier life, whether at home or at work. So, offering clients a 20+ year solution provides real food for thought to create a great workspace, with minimum ongoing maintenance.
Adding interlocking floor tiles to your websites or sales conversations will help increase awareness of another option for their flooring project, as we found out across the exhibition. You can access Ecotile’s marketing assets via a SharePoint library. Find out more here
To visit Southern Manufacturing and Electronics show or exhibit in 2024, more information can be found here
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